Dick and Dom unveil LeapPad Ultra at Hamleys

Double act host VIP launch event at Regent Street store.
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Children's presenting duo Dick and Dom helped to launch LeapFrog's new LeapPad Ultra at Hamleys yesterday.

The VIP event in the Regent Street store marked the official launch for the product - which is priced at £119.99 and recommended for children aged four to nine.

LeapFrog says that it is 'kid-tough' and ready right out of the box, with a kid safe web browser called LeapSearch by Zui. This allows children to explore pre-approved and age appropriate content in a safe, closed environment. The device also offers kid safe chat and allows peer to peer gaming when two or more devices are connected.

The seven-inch Duo Tech hi-res screen is also designed to help children learn to write using a stylus while supporting interactive touch experiences.

Other features include front and back cameras and video recorders, plus 8GB of storage for photos, apps, videos and more.


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Anatomy of a blockbuster toy: LeapPad

For the last two years, LeapPad has been the number one tablet in the UK market year to date, says LeapFrog. Here, the firm tells Samantha Loveday about its plans for the latest incarnation, the Ultra, why sales are still growing and how the brand has continually captured the attention of kids, and their parents

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