Since its double act with comedian Johnny Vegas in the PG Tips ad campaigns, Monkey has become a cultural icon and one of the most saleable brands in Britain for the 16-34 year-old consumer, with a large following across online sites such as Facebook and YouTube.
Retailers stocking the Posh Paws plush line, which includes small, medium and large SKUs, are reporting huge sales figures, triggering interest across the retail sector, with some outlets trying to bring in additional product before Christmas.
Posh Paws is in talks with the manufacturer to try to boost production to a level that will satisfy the demand.
“The phenomenal sales levels for the plush range show that Monkey is bigger than ever,” said Bulldog managing director, Rob Corney.
"The brand benefits from huge awareness and anything associated with it is selling like hot cakes."