Following the success of its national newspaper campaign in the summer, Mega Bloks has teamed up with The Daily Express and Toys R Us again.
The national promotion gives readers the chance to receive a free Mega Bloks Thomas & Friends Buildable Character worth £5.99 each.
The giveaway will run in the newspaper for one day on Saturday November 12th 2011, with redemptions available until Wednesday November 16th.
There are six Thomas & Friends characters available to collect, including Thomas, Percy, Harold, James, Bertie or Charlie. The exclusive coupons will feature in the newspaper and can be redeemed at all Toys R Us stores across the UK. As part of the promotion, a national TV campaign will also support the activity.
Dave Martin, general manager for Mega Brands UK & Northern Europe, commented" "Following the popularity of this activity earlier in the year, we want to continue to build on this and give Daily Express readers another opportunity.
"This type of promotion is integral to increasing brand awareness, particularly in the build up to Christmas, and getting our toys directly into children’s hands."