Daily Express to run Mega Thomas and Friends giveaway

Mega Bloks teams up with the paper for the second Thomas Buildable Character campaign.
Publish date:
Social count:

Following the success of its national newspaper campaign in the summer, Mega Bloks has teamed up with The Daily Express and Toys R Us again.

The national promotion gives readers the chance to receive a free Mega Bloks Thomas & Friends Buildable Character worth £5.99 each.

The giveaway will run in the newspaper for one day on Saturday November 12th 2011, with redemptions available until Wednesday November 16th.

There are six Thomas & Friends characters available to collect, including Thomas, Percy, Harold, James, Bertie or Charlie. The exclusive coupons will feature in the newspaper and can be redeemed at all Toys R Us stores across the UK. As part of the promotion, a national TV campaign will also support the activity.

Dave Martin, general manager for Mega Brands UK & Northern Europe, commented" "Following the popularity of this activity earlier in the year, we want to continue to build on this and give Daily Express readers another opportunity.

"This type of promotion is integral to increasing brand awareness, particularly in the build up to Christmas, and getting our toys directly into children’s hands." 


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.