Vivid is to offer a range of Cut the Rope toys to the European market.
Plush, basic plush, key chains and collectables based on the little green monster Om Nom (pictured) will initially be launching in the UK in January, followed by France, Germany, Spain, Benelux and Portugal.
Paul Weston, Vivid Imaginations CEO, said: “We are all very excited about adding Cut The Rope to our portfolio. The digital world has become an important new source of entertainment properties and they don’t get much bigger than Cut The Rope. We are delighted to welcome Om Nom and friends to our roster.”
Misha Lyalin CEO of Zeptolab comments: “We confidently expect this property to be as successful with licensees and at retail across Europe as it has been on so many major digital platforms.”
[Story first appeared on Licensing.biz]