Cut the Rope is a 'growing entertainment franchise'

New launches and 'continuing strength of toy line' scheduled for 2014
Author:
Publish date:
omnons.gif

The New Year promises to be a big one for Cut the Rope with new launches and a second year of reported growth for Vivid's collectable Nommie figures and plush.

Supported by strong online presence, in-store promotion, dedicated PR and TV advertising, the game's creator ZeptoLab and the property's licensing agent, ITV Studios Global Entertainment believe the property to be a 'growing entertainment franchise.'

A number of international broadcasters are already awaiting the arrival of Cut the Rope's television debut, including key broadcasters in Spain, France and recently CITV in the UK.

The property now has over 52 licensees across Europe and a 'growing presence' that extends across digital games, consumer products, comic books, promotions, animated shorts and the anticipated game show from Sony.
Trudi Hayward, SVP, global head of merchandising at ITVS GE, said: "We're delighted with the on-going development of the Cut the Rope brand and the playground buzz Vivid is generating, both of which will support the brand licensing programme, as will the success of the game itself."

Related

ENTERTAINER.png

GUEST EDITOR: The Entertainer asks...

In his role as guest editor, The Entertainer's Stuart Grant quizzes key execs from LEGO, Mattel, Spin Master, Bandai, VTech, LeapFrog, Vivid and HTI for their views on this year’s major launches, acquisitions and where they see the future of bricks and mortar stores. And he doesn’t pull any punches.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.