Crayola teams with McDonald's to 'get kids creating'

Happy Meals will feature collection of Crayola content to encourage kids' imaginations
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Arts and craft brand Crayola has teamed up with fast food restaurant chain McDonald's for a new initiative to encourage kids' imaginations by creating 'wacky creatures' with every Happy Meal this autumn.

Launching in restaurants across the UK this month, the campaign will give kids the chance to get their hands on eight collectable Crayola-themed creatures, designed to encourage their creativity.

Running until November 19th, Happy Meals will feature Pencil Wobblers, Sticker Dispensers and Comic Creators, while some will be offering additional Crayola content.

Supported with a full in-restaurant marketing campaign, McDonald's will drive additional awareness with a Crayola themed TV campaign.

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