COTM: My Life - Flair - ToyNews

COTM: My Life - Flair

Flair enters girls' electronics market with its My Life electronic interactive handheld.
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Flair’s new girls’ electronic games concept catapults the company into the fast moving youth electronics sector, with an innovative and creative product, plus an exceptionally strong marketing campaign which includes all areas of the media, sponsorships and stylish point of sale.

To read the full feature and find out how Flair plans to market its new product, click here.

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