Flair’s new girls’ electronic games concept catapults the company into the fast moving youth electronics sector, with an innovative and creative product, plus an exceptionally strong marketing campaign which includes all areas of the media, sponsorships and stylish point of sale.
To read the full feature and find out how Flair plans to market its new product, click here.
Flair is entering the girls? electronics market with its My Life electronic interactive handheld. A major marketing initiative will consist of online, press and retail promotions?
Flair is the latest firm to sign up as a licensee for the In My Pocket brand.
Flair immersed more than 100 industry members in the world of Gormiti last night, as part of its launch party.
Flair is looking to expand its marketing team with two new vacancies.
Flair adds popular Disney licenses to its creative play division Flair Create.
Following Corinthian's demise last week, Flair takes over popular property.
A selection of new Flair Create lines up for grabs in this month?s ToyNews competition.
Firm's marketing activity for Sylvanian Families receives good response.
The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.