Corinthian signs Disney deal

Firm set to launch a range of branded miniature collectables and card playsets.
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Corinthian Marketing is readying for the launch of its new Disney MicroWorld line later this spring.

The line will be the first toy range in Europe to feature all Disney franchises under one umbrella and will offer collector packs of the firm's characters. The joint aim is to put Disney at the heart of small dolls and playsets and to grow the category throughout 2009 and beyond.

A series of 15 collector blister packs, each containing three figures and priced at £4.99, will be launching, including characters such as Winnie the Pooh, Cars, Wall-e, Mickey Mouse, The Jungle Book and Cinderella.

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