Since Hornby purchased the Corgi brand 18 months ago, it has looked to strengthen its distribution channels and as such has invested in the new look, enhanced website offering.
Customers who shop online will be able to take part in the Corgi Reward Scheme, which means all shoppers will receive reward points for everything they buy on the site, with regular customers earning extra points as well as free p&p.
Visitors to the site will also have the opportunity to win prizes, with £100 in vouchers up for grabs to mark the launch. Fans will be able to register to receive all the latest news, events and model releases.
Fans also have the opportunity to join the firm’s various clubs and the option to send in model ideas and suggestions. Free desktop wallpapers will be available, as well as improved product images.
Claire Jeffs-Watts, direct marketing manager for Corgi commented: “We here at Corgi are incredibly excited about the relaunch, the new site has retained all the qualities of the old site but with some welcome additions.
“Users will be delighted with the site, which is easy to navigate and the reward system will offer a great incentive to use our Corgi shop. We are confident Corgi fans will not be disappointed.”