Twitter users who see Tweets from retailers are more likely to make an online purchase, according to results from Twitter's 'Tweets in Action: Retail' study.
27 per cent of general internet users bought something from a retail site while those regularly using Twitter made purchases at a rate of 33 per cent during the same period. When Twitter users were exposed to a Tweet from a retailer, that purchase rate increased to 39 per cent.
Twitter users visit retail websites at a higher rate of 95 per cent, than general web users who visit them at a rate of 90 per cent.
All figures were true for mass retail sites as well as category specific ones, like clothing or toys.
Story originally published on Mobile Entertainment.
The study of 2,600 US internet users was comissioned by Twitter - read it here.
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