COMMENT: The online toy market

It has often bemused me why no-one has taken on the online market in the toy sector and made it their own...
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...In the same way that Amazon owns the book market.

Maybe, of course, no one retailer dominates a particular space in the way Amazon does, but to my mind there’s no dominant player in toys.

The natural candidate, Toys R Us, has invested a huge amount in domain names in recent months, but concerted effort in the online market seems to have been a long time coming. It even allowed Amazon to act as its web portal, before the two firms fell out.

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The online toy market

It has often bemused me why no-one has taken on the online market in the toy sector and made it their own. In the same way that Amazon owns the book market.

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