COMMENT: The online toy market

It has often bemused me why no-one has taken on the online market in the toy sector and made it their own...
Author:
Publish date:
5_Pocoyo.jpg

...In the same way that Amazon owns the book market.

Maybe, of course, no one retailer dominates a particular space in the way Amazon does, but to my mind there’s no dominant player in toys.

The natural candidate, Toys R Us, has invested a huge amount in domain names in recent months, but concerted effort in the online market seems to have been a long time coming. It even allowed Amazon to act as its web portal, before the two firms fell out.

To read the full editor's comment, click here.

Related

107_mypictr_200x200.jpg

The online toy market

It has often bemused me why no-one has taken on the online market in the toy sector and made it their own. In the same way that Amazon owns the book market.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.