Co-founder Seth Bishop departs Re:creation

"I have enjoyed an amazing 16 rollercoaster years at Re:creation and feel it is time for me to explore new challenges".
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After 16 years at the company, Seth Bishop has stood down from his position as sales and marketing director of Re:creation and leaves the company immediate effect.

Bishop explained: "I have enjoyed an amazing 16 rollercoaster years at Re:creation and feel it is time for me to explore new challenges. We went through a significant period of change in 2011, bringing new investment into the business at which time new majority owners and a new strategy provided solid reinforcement to our heritage of innovation in the toy market.

'At that time, I pledged three years to the new board and fulfilled both that commitment and my own desire to see a re-focused strategy successfully implemented, I am happy to move on, remaining a shareholder in the knowledge that Re:creation has an outstanding management team to protect the future of the business.

"I am grateful to an amazing team of people, some of whom I had the pleasure of working with for many years and I am equally grateful to the board and all our investors for allowing me to express my passion for toy brands and marketing. This is a passion I will continue and I very much look forward to the next stage of my toy industry career."

Re:creation CEO, Mike Lehrter, said: "We would like to thank Seth for his exceptional contribution to the company and building a highly investable business, particularly during the last three years of exciting progress and change."

Bishop intends to remain in touch with his many friends in the industry and can be reached via LinkedIn and at


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