Reporting to Mike Connolly, vice president, sales, DCP Europe, Stagg joins DCP in November and will be responsible for overseeing all sales and marketing initiatives in the UK and Ireland.
Stagg comes to Disney from Coca-Cola Enterprises (CCE) where he held the position of sales director multiple retail. He led the development and execution of customer business plans to deliver turnover, profit and volume objectives for CCE and its retail customers across the grocery, convenience, forecourt and high street channels.
Prior to this Stagg worked for The Coca-Cola Company where he held the posts of retail marketing director and business development director.
"Mike has demonstrated strong sales and leadership skills in his previous roles with other market-leading brand names,” commented Connolly.
"With DCP on track to exceed $30 billion in global retail sales in fiscal ‘08, Mike is joining us at a very exciting time. We look forward to working with him to further strengthen our business in the UK and Ireland and help us maintain double digit growth over the next five years."
Stagg added: "I am delighted to be joining Disney Consumer Products, with its incredible breadth of franchises to build on, from Cars and Toy Story, to Princess, Fairies, and High School Musical."