CN goes on stage at Butlins

One year licensing deal involves live show and retail presence.
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Cartoon Network has tied with Butlins Resorts in a one-year deal to create and licence new interactive show, Wheely Big Super-Toontastic Game Show.

The deal includes a live show, costume character appearances and a retail presence in Butlin’s onsite stores.

Starting in May 2008, the live show will run twice a week at each of Butlin’s three UK resorts - Skegness, Minehead and Bognor. Each show will be hosted by a Butlins Redcoat and feature animation and video clips as well as encouraging audience participation.

The 70 minute performance will feature a host of CN’s characters such as Ben 10’s alien hero Fourarms, Dexter and Dee Dee from Dexter’s Laboratory, Grim from The Grim Adventures of Billy and Mandy, Bloo from Foster’s Home for Imaginary Friends, Edd from Ed, Edd n Eddy, Agent 5 from Codename: Kid Next Door, Johnny Bravo and Skatoony’s Chudd Chudders & The Earl.

Nibs Dearsley, director of marketing and PR at Turner Broadcasting said: “The Wheely Big Super Toontastic Game Show is a great concept and we’re delighted that audiences at Butlins will have the opportunity to be entertained by some of our greatest stars. As one of the top family resort destinations in the UK, Butlins is the perfect choice for a show of this scale.”

Mike Godolphin, head of entertainment at Butlins added: “We’ve built our reputation on top quality live entertainment and are really proud that Cartoon Network has chosen Butlins to stage this exciting year long show at all three of our sites.”


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