CMA approves VTech acquisition of LeapFrog

The United Kingdom Competition & Markets Authority (CMA) published on its website that the merger would not lead to competition concerns.
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The United Kingdom Competition & Markets Authority (CMA) published on its website that the merger would not lead to competition concerns.
0 VTech LeapFrog.png

VTech has welcomed the United Kingdom Competition & Markets Authority's (CMA) decision to give the final and unconditional approval of its acquisition of educational toy firm, LeapFrog.

The CMA has since published on its website that the acquisition deal will not lead to competition concerns.

"I am pleased that the CMA has given final approval to our acquisition of LeapFrog," said Allan Wong, chairman and group CEO of VTech Holdings Limited.

"We have no doubt that consumers will benefit, as the acquisition will allow us to offer greater choice from our broadened portfolio of electronic learning toys."

Following the news of the CMA’s approval, VTech will begin rolling out its preparations to integrate its operations with LeapFrog in the UK.

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VTech acquires LeapFrog for $72m

"The acquisition will allow us to offer the broadest portfolio of products that enhance the education and development of children,” said Allan Wong, VTech’s chief executive officer.