A heavyweight TV campaign running for two months until mid-December will kick off Hasbro’s plans to raise awareness of murder mystery game Cluedo’s 60th year.
The firm has also teamed up with a national daily newspaper to run a double-page spread on the anniversary, including an interview with inventor Anthony Pratt’s daughter.
The newspaper will also launch a competition for the UK’s best crime writer. Readers will be invited to send in short detective stories using characters and rooms from Cluedo and the winner will have their story published in a further double-page spread in a November edition.
As part of a partnership between the Hasbro and the Crime Writers Association (CWA), Colin Dexter, author of the Inspector Morse books will kick off the competition with a short story in which Morse is bought back from the dead. The CWA will also endorse and judge the entries to the competition.
Finally, Hasbro will run a radio day in November in association with a celebrity crime writer.
Hasbro’s senior brand manager for games, Craig Wilkins, told ToyNews: “Cluedo is without a doubt one of the most recognisable and endeared board games around.
Characters like Miss Scarlett and Colonel Mustard are known around the world, so if you mention them to anyone they’ll know what you’re talking about. It’s very rare that a game should have such an impact on our lives.
“To mark the occasion, we will be unveiling a plaque at Hasbro’s UK office that is dedicated to the memory of Anthony Pratt and the invention of this extraordinary game.”