Club Penguin launches in Germany

The virtual world is to launch as a German language site - the fifth language site for the brand.
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The new launch is part of Disney's strategy to make Club Penguin more sociable and accessible for all its players.

First launched in Canada in October 2005, Club Penguin features word filtering technology and live moderation, in a safe and secure online environment. Disney says the site is the largest virtual world for kids aged six to 12 in Europe and around the world.

Jeff Jones, general manager and vice president of digital games for The Walt Disney Company, Europe Middle East and Africa, explained: "German players will now be able to immerse themselves in all the fun virtual world and as we take engaging experiences mobile, in future players will also be able to connect with Club Penguin safely, wherever they are."

Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios added: "With the continued global expansion of Club Penguin, we are providing a fun and safe place for millions of kids to connect with one another around the world.

"Club Penguin was founded by three fathers who wanted a fun environment for our kids to play online, and safety has been a foundation on which we built an immersive world where kids can play games and create their own unique experiences. I am extremely proud of our safety track record an area in which we continue to invest in daily."

Clubpenguin.de is free to play. One, six and 12-month memberships are available giving access to exclusive parties and greater opportunities for penguin and igloo customisation.

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