Vivid has revealed that the escalating consumer demand for its interactive doll, My Friend Cayla will be “very challenging to meet” in time for Christmas.
Following a slate of TV appearances, early TV advertising and scooping a top spot in The Gadget Show Live’s Top Ten, the WiFi-connected doll is set to become a Christmas sell out.
In order to meet demand, Vivid has already begun air freighting extra dolls to double capacity, but despite the efforts, the firm admits it looks doubtful that everyone will get their Cayla in time for the big day this year.
“We are absolutely thrilled with Cayla’s early success that retailers are experiencing, but find ourselves caught in the classic tech-toy long lead-time supply problem,” said Nick Thomas, Vivid UK commercial director.
“Rest assured Vivid will do everything humanly possible to maximise supply to avoid consumer disappointment, but it already looks current demand for Christmas will be very challenging to meet.”