Chitech joins Hot Wheels line-up

Firm to launch a range of boys? bicycles, trikes and scooters with Mattel brand.
Publish date:
Social count:

The new deal with Mattel will see Chitech unveil the range in the UK this summer.

The line covers a selection of designs for a range of age groups, each showcasing elements of the Hot Wheels brand including speed, power, performance and altitude. The brand’s iconic flame design will feature throughout.

The bikes come in 12-inch, 14-inch and 16-inch sizes, with the two smaller sizes supplied with detachable stabilisers. The trike is a retro big-wheel style, and the scooter folds up for easy carrying.

Chitech CEO, Roy Jones, commented: "Hot Wheels is THE ultimate boys brand, consistently topping the toy charts and has huge brand awareness with a loyal following of kids. With such lively graphics to work with, the end result is bikes which really drive sales.

"The prestigious Hot Wheels brand combined with Chitech’s unparalleled design and quality standards makes for a very desirable set of products. We're confident that the whole range will be very popular."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.