Kids aged between three and ten have £1,200 worth of toys in their bedrooms, a survey has found.
The figure is around five times the value of toys parents owned when they were youngsters.
The research, funded by Playmobil, found that the popularity of technology and kids gadgets was behind the increase in value of children’s toy collections.
The research revealed that 30 per cent of children aged between three and ten own a games console, while an astonishing one in seven possess a tablet.
Despite the prevalence of techy toys, almost a third of mums said their child’s favourite toy did not require batteries.
“It’s encouraging to see that despite the prevalence of electronic toys, parents are still championing traditional play,” said Jamie Dickinson, marketing manager for Playmobil UK.
“Gadgets can be great fun, but when a child is given a tablet or console game, for example, they can only go as far as the game will allow them and for as long as their attention is kept. A traditional toy lets children lead their own playtime; whether a princess drives a recycling truck, an astronaut leads a pirate raid or dinosaurs visit a nativity scene – there’s no limit to their imaginations.”
Playmobil surveyed 1,000 parents.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.