Character unveils Peppa Pig retail campaign

E1 and Character Options team for cross category four-week campaign in Toys R Us.
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Toys R Us will be kicking off a major promotion involving E1 Entertainment's pre-school character Peppa Pig from next week.

Beginning on half-term week, the campaign will run for at least four weeks across all stores. Consumers who spend £60 or more on any Peppa Pig product in-store will receive a free Peppa campervan from Character Options.

The offer will be featured at front of store in seasonal space, with point of sale also appearing in the Peppa section of the pre-school aisle.

To support the promotion, Character Options will be fronting a major TV advertising campaign. The TV ads are being tagged to direct customers to TRU and highlight the promotion.

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