Character Options is aiming to build awareness of its new ChillFactor slushy maker with audience engaging stands at Mums Show Live and BBC Good Food Show.
The summer exhibitions will offer hands on demonstrations to an audience of over 120,000 mums and food fanatics as the product hits UK stores.
Retailing at £12.99, the ChillFactor is an easy-to-use slush maker that can make frozen drink treats in seconds with no batteries required.
Jerry Healy, Character Options' marketing director, said: "The ChillFactor Slushy Maker has already taken Australia by storm and, after recently launching in Scandinavia, sales have surpassed all expectations.
"It is great to see, that where it has already launched consumers are eager to stock up on the most innovative slushy maker on the market.
"The reaction from our retailer partners indicates that it will be equally successful in the UK this summer. With this in mind we have created a multifaceted consumer campaign which will kick off with the hands on demonstrations at the consumer shows.
"The functionality of ChillFactor really has to be seen to be believed ad what better way to reach so many consumers at just two events.
"This activity will be supported by a heavyweight TV campaign, kid's press, plus sampling to all relevant media including parenting, travel and of course food journalists and bloggers.
"Our aim will be to ensure that everyone who has children sees ChillFactor as the must have gadget of the summer."
ChillFactor will have its own stand and demonstrations at The Good Food Show Summer in Birmingham starting June 13th, and at Mums Show Live at Alexander Palace from May 13th - 16th, featuring as part of the UKMums.tv stand.
Wipe clean ChillFactor recipe cards will also be given out at both events.
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