Character Options has kicked off a major marketing push for Teksta, including a new face morphing microsite as well as a two-month sponsorship of weekend breakfast on CITV.
The Which Teksta website was designed by moving image creative agency specialist Superhero and launched this week.
One of the primary features is the option to morph your own image into a 'Roarsome' Teksta T-Rex, Puppy or Kitty. Once morphed the user can save their transformed image to share with friends and then enter competitions to win Teksta prizes.
Driving kids onto the site is a hefty print campaign across boys and girls press encompassing over a dozen titles. There will also be a heavyweight digital campaign across the SuperAwesome network including TV drivers from both Kix and Pop Girl TV.
A two-month sponsorship of weekend breakfast on CITV has also been commissioned specifically to driver viewers to the Which Teksta site.
"We have thought outside of the box with this new Which Teksta campaign and our entire media team of BLM Azure, Evolution PR and Superhero worked in tandem to create something unique that we believe kids will really relate to," said Mark Hunt, marketing manager at Character Options.
"Taking the common perception that owners look like their pets we decided to give kids the chance to look like their favourite electronic pet, too. Whilst having fun with the site they will also learn more about the brand during the key pre-Christmas period.
"In addition, we also have a huge amount of traditional advertising and four really strong new commercials that in coming months will deliver over 1,500 TVRs. Most of all our aim is to echo and surpass the success of last year when the Teksta Puppy was named as toy of the year."