Character Options unveils Plants vs Zombies toy line

Exclusive UK distributor will deliver a range of collectables, plush and exploding zombie action figures
Author:
Publish date:
pvz.png

Appointed the exclusive UK distributor for the popular gaming app's toy line, Character Options has unveiled the spring toy collection for Plants vs Zombies, set to hit retail from January 2014.

Based on the downloadable game by Electronic Arts, the Plants vs Zombies collection will include a series of Mystery Fun Dead figures in foil bags, collectable plush and an exploding Zombie action figure, with detachable arms and head. Prices will start at around £1.99.

"This is an exciting new collection for Character Options," commented Jerry Healy, Character Options marketing director.

"The property already has millions of fans and our product line is both fun and collectable and mirrors the characters of the game perfectly."

The gaming sequel, Plants vs Zombies 2: It's About Time launched worldwide this August, and achieved 16 million downloads in its first five days - becoming EA's most successful mobile game launch in the firm's history.

The game also achieved one of the biggest opening weekend on the App Store ever for a mobile game title, taking top spot in 137 countries worldwide.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.