Character Options unveils first Little Live Pets TV advert

Little Live Pets Birds TVCs go live this weekend across multiple channels.
Publish date:

Character Options has unveiled its first TV commercial for the new collectable toy brand, Little Live Pets.

The Little Live Pets Birds TVCs go live this weekend across multiple channels and Character is reporting strong early sales with retailers experiencing a high uptake as soon as the stock, from Australian toy firm Moose, hit the shelves.

“Little Live Pets is looking to be one of the standout brands of the summer for Character Options," said marketing director Jerry Healy.

"The response without TV has been immense and we are expecting even better results once the full marketing strategy is implemented.

"The beauty of the Little Live Pets is that they are attractive to both boys and girls whilst being highly affordable which makes them even more collectable.”

With the TV campaign about to start and both digital and print campaigns to commence in the coming weeks, Character is 'expecting big things for the brand'.

Take a look at the new advert below:


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.