Character Options to launch new Peppa Pig construction toys next year

The new range will feature eight product lines including core elements from the show such as Peppa Pig's family car.
Publish date:
Social count:

Character Options is extending its partnership with Entertainment One Licensing to launch a new line of Peppa Pig construction toys.

Scheduled to launch across the UK, Australia and New Zealand next year, the collection will be themed the ‘World of Peppa Pig’ featuring eight product lines, including core elements from the show.

Character Options will manage distribution of the new range in the UK, while Big Balloon and Planet Fun have been appointed as distributors for Australia and New Zealand respectively.

“We are delighted to be extending our partnership with Character Options,” said Hannah Mungo, head of UK licensing for Entertainment One.

“Character’s innate understanding of the Peppa Pig brand and its dedication to creativity and quality will ensure the success of the new construction toys when they launch early next year.”

Planned for release in January 2016, the new line will receive the support of a TV marketing campaign.

“We are confident that [the new range] will be well received by retailers and an instant hit with Peppa Pig fans,” added Jon diver, joint MD of The Character Group.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.