Character Options to launch new Peppa Pig construction toys next year

The new range will feature eight product lines including core elements from the show such as Peppa Pig's family car.
Publish date:

Character Options is extending its partnership with Entertainment One Licensing to launch a new line of Peppa Pig construction toys.

Scheduled to launch across the UK, Australia and New Zealand next year, the collection will be themed the ‘World of Peppa Pig’ featuring eight product lines, including core elements from the show.

Character Options will manage distribution of the new range in the UK, while Big Balloon and Planet Fun have been appointed as distributors for Australia and New Zealand respectively.

“We are delighted to be extending our partnership with Character Options,” said Hannah Mungo, head of UK licensing for Entertainment One.

“Character’s innate understanding of the Peppa Pig brand and its dedication to creativity and quality will ensure the success of the new construction toys when they launch early next year.”

Planned for release in January 2016, the new line will receive the support of a TV marketing campaign.

“We are confident that [the new range] will be well received by retailers and an instant hit with Peppa Pig fans,” added Jon diver, joint MD of The Character Group.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.