Character Options is extending its partnership with Entertainment One Licensing to launch a new line of Peppa Pig construction toys.
Scheduled to launch across the UK, Australia and New Zealand next year, the collection will be themed the ‘World of Peppa Pig’ featuring eight product lines, including core elements from the show.
Character Options will manage distribution of the new range in the UK, while Big Balloon and Planet Fun have been appointed as distributors for Australia and New Zealand respectively.
“We are delighted to be extending our partnership with Character Options,” said Hannah Mungo, head of UK licensing for Entertainment One.
“Character’s innate understanding of the Peppa Pig brand and its dedication to creativity and quality will ensure the success of the new construction toys when they launch early next year.”
Planned for release in January 2016, the new line will receive the support of a TV marketing campaign.
“We are confident that [the new range] will be well received by retailers and an instant hit with Peppa Pig fans,” added Jon diver, joint MD of The Character Group.