Character Options is the latest confirm its place on the ToyTesters.tv UK Tour, hosted by Hamleys.
The firm’s TEKSTA Scorpion and Little Live Pets Mice will be featured on the tour in St Enoch Centre in Glasgow, the Trafford Centre in Manchester and Hamleys’ Regent Street store in London.
Children will have the opportunity to test out the individual personalities of the Little Lice Pets Mice’s squealing sounds, the interactivity when placed in the palms of their hands and tickling their backs to make them scoot.
Toy Testers involved in the Tour will also get to check out TEKSTA Scorpion’s interactivity; controlled with an infrared remote that straps to the back of a child’s hand to allow a full 360 degree control of realistic movement.
Jerry Healy marketing director of Character Options commented: “The new Little Live Pets collection and TEKSTA Scorpion are stand out launches for Character Options this summer and we are investing heavily in a multi-platform marketing strategy of which the ToyTesters.tv Tour will be a very important part.”
“We’re extremely pleased to have two of Character’s most popular brands on Tour with us this year,” added Gemma Gallagher, founder of ToyTesters.tv. “Little Live Pets continues to grow from strength to strength with the development of a huge range of products for children to choose from. It’s every child’s dream to own lots of pets and the Little Live Pets collection allows children to experience a range of animals in their own homes. TEKSTA is another brand that’s been well received with consumers and we’re really looking forward to seeing our Toy Tester’s faces when they discover there’s a new TEKSTA toy in town; the Scorpion.”