Character Options scores with Kick magazine

Four-month partnership secured for Character Building Sports Stars football collection.
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Character Options has inked a four-month deal with Kick Magazine.

The campaign for the Character Building Sports Stars football collection will include full-page features and a covermount of the micro figures across the magazine's 63,500 print run.

Further features and activities will continue over the next three monthly issues.

These will all aim to drive fans online to find out more about the Sports Stars collection, while also communicating the last weeks of the Golden Boot campaign where fans can win grass roots prizes such as training equipment and coaching sessions.

"Kick has the perfect target audience and by placing our figures as gifts on the Easter issue we have the opportunity of increasing our collector's base," said Mark Hunt, brand manager at Character Options. "Coupled with the ongoing activity in the magazine throughout spring and summer, we will also maintain the high level of awareness for the brand ahead of the launch of series two.

"It is also important to be able to communicate the amazing benefits of our Golden Boot Campaign which will run until the end of the year."

Paul Kennedy, publisher of Kick, added: "From the moment we saw the Character Building football figures we knew they would be perfect for us."

The Character Building Sports Stars series two will launch in September. The current Premiership title holders, Manchester City, will join the line-up, while there will also be a total of 60 new micro figures to collect depicted in the 2013/2014 team kits.

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