Character Options ramps up consumer event presence at National Pet Show - ToyNews

Character Options ramps up consumer event presence at National Pet Show

Character’s popular girls’ brand Little Live Pets will be on full display at the show to crowds of consumers that are expected to reach the thousands.
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Character Options is preparing to make an appearance at this year’s National Pet Show with the help of its hit collectables line Little Live Pets.

As part of the firm’s efforts to step up its B2C activity this year, Character’s popular girls’ brand will be on full display at the show to crowds of consumers that are expected to reach the thousands.

The National Pet Show will take place at London’s Excel where Character’s stand will have numerous new products from the Little Live Pets line on display, including the new Snuggles My Dream Puppy.

“Over the last three years we have increased our presence at consumer shows and are really seeing the benefits,” said Mark Hunt, marketing manager of Character Options.

“B2C exhibitions are an excellent way of allowing the consumer to experience our brands first hand. The National Pet Show is pot on the target for our little Live Pets range, so we encourage everyone to come along and meet our adorable new collection.”

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