Character Options' new girls' collectable line, Twozies, is launching in the UK in late August.
Twozies is a line of little babies and pets who do everything together. Presented in shadow boxes that can be stacked or mounted, each character is collectable in its own way, but can be pairing to its matching friend.
"Collectables are really driving the dolls category at present," said Jerry Healy, marketing director of Character Options.
"Finding your perfect match, plus the celebration of friendship and the realisation that everything is better when done together, is at the core of Twozies brand DNA and is the unique point of difference from anything else in the market and will get kids hooked.
"We are delighted therefore to be launching Twozies; we believe it has a winning formula.”
Series one of Twozies will launch with over 140 characters to collect find and match, plus play-sets displayed in a large shadow box will also be available.
Twozies will launch in late August with a huge marketing drive, details of which will be announced in coming weeks.