The official launch for SoundMoovz took place last night with an exclusive party atop London’s OXO Tower.
Press and celebrities gathered to witness the launch of the new wearable tech gadget that lets users make music by moving.
A crew of SoundMoovz dancers – assembled by Character Options for the launch night – took to the stage to demonstrate the SoundMoovz bands in action to put on a body-popping performance for guests that included 5 After Midnight, Sinitta and Joanne Clifton from Strictly Come Dancing.
The venue also saw the reuniting of Big Brother housemates Imogen Thomas and Nikki Grahame.
Speaking at the event, Jerry Healy, group marketing director, Character Group, said: “SoundMoovz is a totally unique product which is going to make a big impact in the UK market.
“It’s such an innovative product to add to our portfolio, we see this as the must-have wearable tech of 2017. The SoundMoovz dance Crew has unleashed its unlimited potential to the UK audience while showing how super cool and easy these bands are to use; anyone can now produce their own beats through simple movement and dance.”
SoundMoovz already made is consumer debut at Westfield Stratford on July 1st and 2nd to thousands of shoppers who flocked to watch the SoundMoovz Dance Crew and brand ambassador, Hakeem Onibudo, put on a show of streetdance, play acting and audience participation.