Character Options has teamed with Twentieth Century Fox Consumer Products and HeadStart to launch a new range of The Simpsons toys and collectables.
Available from this month, the new toy collection includes single figure packs consisting of eight characters, The Simpsons family pack of figures, six inch The Simpsons talking figurines and talking plush toys of Homer and Bart.
“We are delighted to be working on one of the most prestigious and most famous global brands,” said Mark Hunt, marketing manager at Character Options.
“The Simpsons is pop-culture at its best and is one of the most popular TV programmes in the world. The breadth of the fan base of The Simpsons is immense as can be seen by its 69 million Facebook followers alone. With such a huge global reach we are confident that this will be a highly successful new offering within the Character portfolio.”
Sandra Vauthier-Cellier, senior vice president, EMEA for Twentieth Century Fox Consumer Products, added: “Character Options has a wealth of experience when it comes to the development and distribution of the sort of collectables that will make up the new Simpsons toy series, and the first indications are that this will be a highly successful opportunity for retailers.”