Character Options launches new Sky Dancer with heavyweight TV campaign - ToyNews

Character Options launches new Sky Dancer with heavyweight TV campaign

Starfly is the new addition to the Sky Dancers range.
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Character Options has revealed details of a heavyweight TV campaign to support the launch of its new flying doll from the Sky Dancers line, Starfly.

Starfly is the new addition to Character Options’ Sky Dancers range and the firm boasts that this new version ‘flies higher and longer than before.’

The launch will be supported with a four week TV advertising campaign commencing this weekend (Saturday April 5th) with a brand new 20” commercial.

Various girls’ magazines will also carry Sky Dancers Starfly full page adverts, while competitions and parental outreach will add to the coverage.

Further TV schedules will be instigated throughout the year.

Jerry Healy, marketing director at Character Options, said: “Sky Dancers is an important range for Character Options for 2014, with Starfly being the star line.

“Our retail partners have been very supportive of the brand and with the heavyweight TV activity we will see Starfly flying off the shelves.”

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