Launching this month is Character Options new Cra-Z Slimy range, a series of make your own slime kits, hitting on the current slime trend sweeping the nation.
The craze has gone from strength to strength over recent months, fuelled by social media posts of youngsters sharing their gross creations.
“Slime is buzz word, it’s all kids want to make and now Cra-Z-Slimy Creations gives them everything they need to make gooey, stretchy, squishy slime and it’s a first of its kind to offer a fully functional kit," commented Mark Hunt, marketing manager at Character Options.
"We’ll be launching with TV from October to ensure every child knows about Cra-Z-Slimy. Together with a mass unboxing/influencer campaign, we expect it to be very popular and it's arrived ahead of the busy Christmas buying periods."
There are two all in one Cra-Z-Slimy Creations sets available that include a number of accessories and the magical slime activator. With the Silly Slimy Fun Kit (£19.99) you can make neon, glitter and galactic slime plus sequins and googly eyes for extra slimy fun.