Character Options gives Fiat car the Pom Pom Wow! treatment - ToyNews

Character Options gives Fiat car the Pom Pom Wow! treatment

‘It’s a real sight to be seen and we can’t wait to take it to the streets to show the nation the creative possibilities of Pom Pom Wow!,’ says Character Options’ Emma Walker.
Author:
Publish date:
Social count:
0

A Fiat 500L has been given a Pom Pom Wow! makeover to celebrate Character Options’ new brand.

Over 20,000 Pom Pom Wow! pellets were used to decorate the car, which took half a dozen staff eight hours to complete.

The car is currently on show in a window at the Fiat Motor Village, and will stay there for a week. After this the car will take part in a tour of London’s landmarks, whilst giving away Pom Pom Wow! foil bags to bystanders.

Emma Walker, product manager at Character Options, said: “Wow this is one spectacular car. It’s a real sight to be seen and we can’t wait to take it to the streets to show the nation the creative possibilities of Pom Pom Wow!.

“I’d like to thank Fiat and Motor Village and our PR team from Evolution for making it all possible and look forward to the viral buzz it will create. Pom Pom Wow! is the creative brand that is bang on trend and we believe events such as this will help make is a phenomenal success.”

The whole process was captured via a time-lapse video and will be shared on social media in the coming weeks, plus other activities including retailer demos will be held across 400 stores.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.