Following the success of the Little Live Pets Snuggles, My Dream Puppy, Character Options is boosting the range with the launch of a second My Dream Pet, with Cuddles, My Dream Kitten.
The fully interactive plush toy is able to move, open and close her eyes, purrs, feeds from her bowl and makes sleeping sounds.
“Snuggles, My Dream Puppy quickly established itself as a must have toy in 2016, sales this year continue to be strong and we expect another great Christmas period. The introduction of Cuddles, My Dream Kitten will grow the category and give even more choice to gift buyers,” said Mark Hunt, marketing manager at Character Options.
“The new Cuddles, My Dream Kitten has exceptional interactive play value; the tech features make the pet so realistic that children can’t help but fall in love. Pair this with the success of Snuggles, My Dream Puppy last year, and it’s clear that the Cuddles, My Dream Kitten has huge potential to be one of this year’s top Christmas toys.”
TV advertising and an extensive digital campaign will start to roll out at the end of August, along with parental outreach and kidfluencer activity.