Character Options bolsters pre-Christmas marketing for Teksta Scorpion

Further awareness will be created during The Gadget Show Live exhibition at Westfield Shepards Bush.
Author:
Publish date:
Social count:
0
0 Teksta Scorpion.png

To celebrate the launch of the Teksta Robotics Scorpion, the ultimate Teksta Scorpion Battle will take place later this month, along with a ten day long appearance to highlight the product to consumers at the upcoming Gadget Show Live.

The Teksta Scorpion Battle was publicised in leading boy’s publications and through the site KIX. Running throughout August, kids were invited to enter a competition to star in the major televised one off Teksta Battle where they could be crowned the Teksta Scorpion Master.

In a robot wars style combat, the winners took part in a timed assault cause, with a final battle between the two fastest contestants to collect the most cores. The entire event was filmed in a Smyths Toys Superstores earlier this month and will be shown on the KIX TV website during October half term.

Further awareness will be created for Teksta Scorpion during The Gadget Show Live exhibition at Westfield Shepards Bush, taking place over ten days from 23rd October.

“The Teksta Battle perfectly captured the speed and agility of the Teksta Scorpion and showcased the brand in a really cool and engaging way,” said Character Options marketing manager, Mark Hunt.

“The activity at Gadget Show Live will further add to the high impact awareness that will be created through the KIX activity as well as our traditional TV advertising and PR and marketing.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.