Character inks Fireman Sam master toy deal - ToyNews

Character inks Fireman Sam master toy deal

Firm adds popular Hit pre-school property to portfolio ahead of Brand Licensing Europe.
Publish date:
Social count:

Character Options has become the UK master toy partner for Hit Entertainment's Fireman Sam.

The firm will now manage a multi-category licensing deal in the territory for the recently refreshed property. Character will be launching new ranges across plastic play-sets, vehicles and figurines, plush and role play.

Its first products are due to launch in spring/summer 2010.

Jon Diver, MD of Character Group, said: "Fireman Sam is a classic pre-school brand with a long and successful heritage. We are excited to be working with Hit to develop an all new range of Fireman Sam toys based on the new CG animated television series.

"This range will be launched in early 2010 and Character will build the brand from its current base to new levels of success through exciting new products and enhanced marketing."


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.