Character Groups sees revenue grow 12 per cent in half time results

Hit children's properties Teletubbies and Peppa Pig join new licenses such as Stretch Armstrong in helping Character to encouraging growth for 2016.
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Global toy firm Character Group has seen its overall revenue increase 12 per cent in its Half Yearly Financial Report.

The results for the six months ended February 29th this year reveal that the firm has enjoyed an organic growth with international sales representing 25 per cent of its total revenue.

Leading children’s brands and new licenses including Teletubbies and Stretch Armstrong have been attributed to the growth alongside its portfolio of top ten performing brands.

According to the firm’s interim results, Peppa Pig continues to ‘deliver consistently high levels of sales.’

“The Group continues to deliver highly credible results which is reflected in improved revenues and increased underlying profit before tax on the same half year period last year.,” said a representative from Character Group.

“We are very fortunate at this time not only to have strength and depth across our brands but also a wide spread of customers and suppliers, with many of whom we have long term trusted relationships.

“We are also very pleased with the progress we are making in overseas markets as demonstrated by the increased level of international sales, particularly in the US.”

Following what it has billed as ‘encouraging resulys,’ the firm is now on target to achieve market expectations for the full financial year ending August 31st 2016.

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