Character Group's international sales rise 25%

Peppa Pig, Fireman Sam, Doctor Who, Scooby Doo among most popular brands abroad.
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Character Group PLC saw its international sales rise 25 per cent in the six months ending February 28th, 2013.

It said Peppa Pig, Fireman Sam, Doctor Who, Scooby Doo, Let's Cook and Construct-a-Bugz were the most popular brands.

However, the company said it was disappointed with the trading results, despite them being marginally ahead of initial expectations.

Revenue in the period was £30.59 million, against £44.25 million in the comparable 2012 period. 

Gross profit in the period amounted to around £8.24 million, compared to £16.49 million in 2012, after taking into account stock write-downs, due to a higher level of clearance sales.

Chairman Richard King said: "Our strategy remains to seek out and develop exciting products which meet domestic and international market demand. 

"The unveiling of our new season’s product ranges to our UK and international customer base at the 2013 International Toy Fairs in London and the Far East went well, and we have been greatly encouraged by the reception and feedback to our total portfolio, across the various categories. 

King added: "UK retail trading remains difficult; however, we are encouraged by the acceptance from the trade of our new product introductions coming on stream throughout the remainder of both this financial and calendar year. 

"We remain comfortable that forecasted sales are currently on track for the calendar year as a whole. This should not only re-establish the profit margin but also underpin the overall Group’s performance and lead us to achieve current market expectations for the financial year ending August 31st, 2013."

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