Character Group posts 22.5 per cent pre-tax profit in latest preliminary results

Product lines from Peppa Pig, Little Live Pets and Teletubbies have driven the company growth results for the year ended August 31st 2016.
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Peppa Pig, Teletubbies and Little Live Pets continue to drive record revenue growth for The Character Group as the firm posts a 22 per cent increase in it latest preliminary results.

In its results for the year ended August 31st 2016, the firm is celebrating a pre-tax porfit of £12.5million, a 22.5 per cent increase on the previous year.

Meanwhile current trading is commensurate with the company achieving the board’s profit expectations for the current financial year, with international sales up by 50 per cent and final dividend up by 33 per cent.

Peppa Pig continues to deliver a high level of sales and remains the firm’s top selling brand, while Little Live Pets and Teletubbies complete Character’s top three performing brands.

The recent launch of Stretch Armstrong has also proved successful for the company, with initial sales exceeding expectation.

Character said in statement: “Our strategic focus remains, ‘to seek out and develop exciting products which meet domestic and international market demand’.

“Overall, current trading continues to be in-line with the board’s expectations, with pleasing levels of increasingly predictable contribution being generated from our established cornerstone brands.

“We are also very satisfied with the inroads that we continue to make in overseas markets as demonstrated by the improved level of international sales; and we fully expect such growth to be a prominent factor in delivering our strategic growth ambitions going forward.”

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