Character gets Peppa Twitter party boost - ToyNews

Character gets Peppa Twitter party boost

Firm partners with eOne for nationwide party to be hosted live from UKMums.tv.
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Character Options is teaming up with Entertainment One for a special nationwide Peppa Pig Twitter party.

The event will take place on March 26th, and will be hosted live from UKMums.tv, with a second party hub on-site at Peppa Pig World in Hampshire.

The social media activity will showcase Character's Peppa Pig Theme Park toy collection. A special hashtag has been created - #peppasthemeparkparty - with the aim of getting it to trend on Twitter.

"It's great to be working with eOne and Paultons Theme Park, the home of Peppa Pig World, to create this Twitter event which will give fans the opportunity to interact with Peppa in her digital world," explained Jerry Healy, marketing director at Character Options.

"We're really looking forward to Peppa's Theme Park Party and by adding a live on-site component, we have brought a whole new element to the concept of Twitter parties and expect it to be a great success."

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