Character extends master toy deal for Peppa Pig

The toy firm will refresh the core range and drive new themes for the brand, such as the new Holiday theme.
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Character Options has extended it master toy license with Entertainment One to deliver new Peppa Pig ranges through to December 2017.

The toy firm will invest in further product development to refresh the core range and drive new themes for the brand, such as the new Holiday theme, scheduled to land in spring/summer next year.

Character’s popular Peppa Weebles and Theme Park range will also be extended with new launches in autumn/winter this year.

A brand new theme is also in development for autumn/winter of 2015.

“Consumer demand for Peppa Pig toys keep on rising year on year and we have been committed to driving that growth with the introduction of new lines like Peppa Weebles and the exciting Holiday theme,” said Jon Diver, Character Group’s joint MD.

Read the full coverage on Licensing.biz.

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