Character bolsters Hannah Montana range

Character Options has signed a sponsorship deal with Disney Channel UK around the Hannah Montana series.
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The deal will run throughout this month and includes on-air and online messaging on Character’s HM toy range.

A series of dedicated sponsorship bumpers highlighting the product will rotate alongside the airings of Hannah Montana on the channel throughout the period and the campaign is set to reach nearly two million children.

To support the sponsorship, fans of the show will also be invited to enter a competition via the homepage of www.disney.co.uk to win one of ten complete sets of the HM toy range.

Michael Cairns, general manager of Disney Channels UK and Ireland, said: “We’re delighted to be partnering with Character Options on Hannah Montana, which is currently one of the hottest tween properties in the UK and the world.

“Disney Channel is the home of Hannah Montana and this sponsorship offers Character Options a great opportunity to speak directly to its audience.”

Jerry Healy, marketing director of Character Options added: “We’ve had a fantastic response to the Hannah Montana range to date and we look forward to working with the Disney Channel to build the brand’s strength even further.

“Hannah Montana is one of Character Options’ key brands for 2008/9 and we’re extremely pleased to be partnering with Disney Channel through this high profile sponsorship campaign.”

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