Carte Blanche's Tatty Teddy & My Blue Nose Friends will be sponsoring Summertime on kids TV channel POP.
The campaign will air throughout July and August between 4pm and 7pm seven days a week, covering shows including Sally Bollywood and Backyard Science.
The ads will show off the Tatty Teddy & My Blue Nose Friends toy range from Worlds Apart and in August, viewers will see a preview of three new animated segments starring the brand. These can then be seen in full across different digital kids platforms.
This sponsorship deal marks the beginning of a busy period for Tatty Teddy with other summer campaigns including an online partnership with Bin Weevils, a charity deal with Jeans for Genes, a presence at events at Alton Towers and a giveaway in the Daily Mirror.