Cartamundi reports "fantastic response" to Shuffle at Hamley's launch

Three titles from the new range of card games starred in a recent launch event at the iconic toy store.
Author:
Publish date:
Social count:
0
shuffleham.jpg

Cartamundi is reporting a “fantastic response” from kids and adults as the firm launched its new card game concept, Shuffle, at Hamleys.

Three titles from the new range of card games with interactive apps starred in a recent launch event at the iconic toy store, including Guess Who, Nerf and Play Doh.

The games were demonstrated by the Cartamundi team including creative services manager, Marco Van Haaften and the Play Doh character, Doh Doh.

Youngsters joined in the game in the event that was described by Cartamundi’s head of licensing and marketing Trudi Bishop as “nothing short of fantastic.”

Further titles in the shuffle portfolio include the likes of Transformers, My Little Pony, Littlest Pet Shop, Monopoly Deal, Cluedo, trivial Pursuit, Nerf and Boggle.

Chloe Fox, Cartamundi marketing executive, said “After four hours talking about Shuffle and answering questions from an enthusiastic but demanding audience of youngsters, I can safely say it’s been a very busy day. But a very, very rewarding one.”

Bishop added: “However much satisfaction you get from the process of creating a ground-breaking product like Shuffle, there’s nothing quite like seeing the joy it brings to a real life audience – and the response to the Hamley’s event exceeded even our high expectations.

“We’re delighted that so many visitors agree with us that Shuffle is a very big deal.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.