Cars Neon brand to launch with toy range

Products from Mattel and Character Options to arrive this month
Author:
Publish date:
Social count:
0

Disney is launching Cars Neon, a new Cars brand set to pull into stores with a toy line boasting partners including Mattel and Character Options.

Cars Neon is based on a new adventure for Lightning McQueen that sees his friends adapted with NeonTech light technology to take part in a night race through the streets of Tokyo, Japan.

A new line of products will be available at retail from February to support the launch of Cars Neon.

On the toy front, this includes an exclusive range of seven die-cast neon-finish cars and a track-set from Mattel, as well as radio controlled cars from Character Options.

“Cars Neon brings a whole new world of products and content to the familiar and successful Cars franchise, providing further storytelling and role-play possibilities for kids and future generations who love Lightning McQueen and his friends,” said Simon Philips, executive vice president and general manager, consumer products, The Walt Disney Company EMEA.

The brand will also span party wear from Procos, a range of apparel from retailers such as Primark and George and an exclusive range of products from Disney Store.

Cars Neon will also be supported with a special Neon-themed issue of Disney’s Cars Magazine and will be promoted across Disney’s social media platforms.

The brand will also be the focus of a 30 second TV ad which will be shown on Disney Channel and Disney Junior and supported with Disney?Pixar Cars programme stunts.

A new Cars Neon casual game will also be available online later in the year.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.