Cars 2 and Marvel drive growth for Disney Consumer Products

Licences help the entertainment giant generate $685 million in merchandise sales.
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Disney Consumer Products saw its revenues grow 13 per cent in the third quarter, bringing in $685 million. Segment operating income increased 32 per cent to $155 million.

Disney said the results "reflected the strong performance of Cars merchandise and higher revenue from Marvel properties."

In a webcast, Robert Iger, president and CEO of Disney praised the performance of Cars 2, Pirates of the Caribbean: On Stranger Tides, Thor and Captain America.

In June, the company said that Cars 2 would help generate more than $10 billion in sales over the next five years.

Speaking about next year’s franchise line-up, Iger said: "Next May, we will release The Avengers and finally in June, Pixar's next original film, Brave will hit theatres."

He added: "Marvel's approach, starting with great characters and stories, attracting great filmmakers and producing high quality films bodes well for our next film, The Avengers, which we are aiming to turn into another great franchise for the company."


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