CAMPAIGN OF THE MONTH: Waybuloo

We find out about Mattel's plans for the toy line in the run-up to Christmas.
Author:
Publish date:
5_Pocoyo.jpg

Fisher-Price's launch Waybuloo collection has got off to a flying start. Already the second biggest licence in plush (NPD, week 43), it has quickly become one of CBeebies best performers.

The launch collection brings to life the four Pipling friends in a series of plush, figures and play-sets. TV drivers Peeka Lau Lau and Peek and Wiggle Yojojo feature phrases from the show, as well as characteristic movements such as Lau Lau’s peek-a-boo fun. When her tummy is pressed, her ears pop down to cover her eyes for a game of ‘Peeka’ which features in the show.

To read the full feature, please click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019