CAMPAIGN OF THE MONTH: Waybuloo - ToyNews

CAMPAIGN OF THE MONTH: Waybuloo

We find out about Mattel's plans for the toy line in the run-up to Christmas.
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Fisher-Price's launch Waybuloo collection has got off to a flying start. Already the second biggest licence in plush (NPD, week 43), it has quickly become one of CBeebies best performers.

The launch collection brings to life the four Pipling friends in a series of plush, figures and play-sets. TV drivers Peeka Lau Lau and Peek and Wiggle Yojojo feature phrases from the show, as well as characteristic movements such as Lau Lau’s peek-a-boo fun. When her tummy is pressed, her ears pop down to cover her eyes for a game of ‘Peeka’ which features in the show.

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Campaign of the month: Mattel/Fisher-Price

Fisher-Price's launch Waybuloo collection has got off to a flying start. Already the second biggest licence in plush (NPD, week 43), it has quickly become one of CBeebies best performers. There's plenty of activity still to come from Mattel in the final push towards Christmas...

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