CAMPAIGN OF THE MONTH: Tomy Micro Pets-i

We find out about the campaign behind the latest addition to the Micro Pets range.
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Micro Pets originally launched in 2002, and quickly sold over one million products in the UK. Tomy’s latest addition to the brand, Micro Pets-i, is now here with a campaign the firm hopes will create the biggest toy hit of 2010.

The collectible Micro Pets-i range includes dogs, cats and bears, with nine to choose from. Micro Pets-i retail at £9.99 and are fitted with artificial intelligence sensors so they can be controlled by hand movements. Aimed at girls aged six to nine, the palm-sized pets, can move, talk and sing.

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